Archives for the 'enviros' tag
Why Water? Y Indeed?
Recyclable plastic and bottled water used to be good in the same way pull-tab sodas were bad. But now enviro types insist plastic bottles of water are bad, which means something good has to come along that they can like for a little while until it becomes… bad.
Just in time to appease the irritating green minions comes vitamin-enhanced Y Water, which is not just water but also a thing that holds water and a toy.
Chubby knobs make it easy for little hands to hold the new Y Water. After the vitamin-infused beverage is consumed (or spilled), the 9-ounce plastic bottles can be refilled, recycled or, better yet, played with.
Behar decided on a tetrahedron — which looks like an upside-down Y — not only to promote the brand, but also to give the packaging a second life. Using rubber connectors called Y Knots included with each bottle, kids can link the vessels to form space stations, superheroes, a double helix — anything a young mind can dream up.
“My sons Carl and Fritz made dogs,” says Y Water owner Thomas Arndt, who lives in Brentwood and is a former brand manager for the drink company that owns Red Bull. “We want to encourage kids to build whatever they want. And learn a lesson in reusing rather than disposing.”
The $1.69 beverage comes in four flavors denoted by the colors yellow, white, red and orange. Y Water is scheduled for mid-March release at Whole Foods markets and other outlets.
Judging by the photo, Y Water is also a toy that looks vaguely like a sex toy. Hype here from the LA Times. Y Water site here.
