Pizza Hut Tries Out a New Name: Pasta Hut
In an attempt to attract customers with a healthier and more diverse menu, Pizza Hut has announced plans to temporarily rename thirty of its UK restaurants Pasta Hut. Earlier this year, Pizza Hut introduced two pastas on its US menu: Creamy Chicken Alfredo and Meatball Marinara. And more recently, it started serving Bacon Mac N Cheese. Pizza Hut representative Alasdair Murdoch explained that for the past five years, they have been trying to offer more “variety and quality” for their customers:
The chain . . . is replacing its pizza-focused menu with a menu consisting mainly of pasta dishes.
This means that as well as the traditional deluxe pizzas, customers will also have the option of ordering more sophisticated dishes such as tomato and mozzarella mezzaluna and prawn and crayfish arrabiata.
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Mr Murdoch said they have also upgraded their distinctive salad bar and have made improvements in areas including the nutrition and quality of ingredients in their pizzas and pastas.
A statement from the company also says that the restaurant plans to sneak ‘hidden vegetables in kids’ meals’.The re-naming is for a trial period only and customers can offer their thoughts on the new-look restaurants at Pastahut.co.uk.
While I applaud Pizza Hut for attempting to offer more variety and healthier options (although, looking at the nutritional facts, the pastas are not actually all that healthy), I’m not sure how well Pasta Hut would go over here in the States. Pizza Hut already announced the name change in the US earlier this year, but Pizza Hut claims it was merely an April Fools Day joke.
Pizza Hut has been doing pizza since before I was born, and they should stick to what they do best. Also, hiding vegetables in dishes like Creamy Chicken Alfredo or Bacon Mac N Cheese might not do so much for their nutritional value.
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